The Origin Story

Mexican founder, Alfonso Gonzalez, wanted two things more than anything — to express his inner creative passion and to share his culture. In 2021 he moved to Oakland, CA and found himself mesmerized and inspired by the heart, entrepreneurial spirit, and grit of artists and makers at local vendor markets. He quickly noticed that there were very few Latine owned businesses and saw an opportunity that he could not pass – to be the change he wanted to see and increase representation of his culture. He made his first candle in an after school program when he was 7 years old and would hold that memory close to his heart. He knew he wanted to revisit that beautiful memory and begin candle making. He focuses on high quality ingredients, culture and nostalgia.